Cignpost Diagnostic April Campaign: ‘Team. Not Teams’
On Tuesday 6th of April, Cignpost Diagnostics launched their new campaign titled ‘Team. Not Teams’ which is designed to help Britain back to work. With the government's recent Spring roadmap, a lot of the easing of lockdown restrictions has been targeted at the retail and leisure & hospitality sectors but not at businesses that operate from offices. Cignpost Diagnostics has seen first-hand the impact that closed offices are having on businesses. Closed offices mean that people are not collaborating enough, which is preventing creative business ideas and solutions from being generated. Another big issue that closed offices are having on office workers is the mental toll of working at home.
Cignpost Diagnostics has already been successful in providing testing for many industries such as sport and film & television, with some of their clients being the BBC, Amazon, Netflix and PGA just to name a few. In addition, Cignpost Diagnostics operates a subsidiary called Cignpost ExpressTest which has set up testing centres for the travellers in places such as Heathrow, Gatwick, Edinburgh, Birmingham NEC, Reading and Brent Cross. Cignpost Diagnostics are passionate about helping business leaders to get their staff back in offices safely and if your business needs support on reopening your office please get in touch today.
The ‘Team. Not Teams’ initiative
It’s been difficult not being able to work in an office. Working from home has its perks, but businesses don't get the same results as they do from operating from an office because of the lack of collaboration. Nick Markham, Co-Founder of Cignpost Diagnostics mentions that “Many companies are looking for the creativity that only comes from teams working together in the office. That is why we have launched this campaign to help businesses return to the office safely”. Creativity can be hindered when people can’t share and brainstorm ideas together in person. The temporary closure of offices has had a detrimental impact on the economies of towns and cities because these places are not experiencing the same footfall as they once did, so money isn’t being returned back to local economies. The transport sector is also suffering from the lack of footfall as people aren't commuting to work as regularly.
The ‘Team. not Teams’ campaign
Cignpost Diagnostics is one of the leading diagnostics and delivers gold-standard PCR tests in as little as 90 minutes. This level of service needs to be seen by the right people, so Cignpost Diagnostics has created a campaign to highlight the benefits of returning people back to offices and how Cignpost Diagnostics can help business leaders with this. Cignpost Diagnostics has taken over key advertising sites at some of London's major transportation hubs which include Waterloo, Canary Wharf and Liverpool Street. They also have adverts targeting business leaders in Chiswick (M4), Edinburgh and Cardiff. In addition to this, Cignpost Diagnostics will also be running adverts in the national press. Cignpost Diagnostics’s mass advertising campaign is designed to encourage Brits to plan to stop working from home and help kickstart the economic recovery.
Cignpost Diagnostics’s back-to-work guide
To help companies to plan to get their staff back to work, Cignpost Diagnostics has created a comprehensive back-to-work guide for business leaders. The guide is designed to provide company leaders with a clear plan to help return employees safely back to work and spark the economy back to life.
If you or someone you know needs help with getting their business back to normal, you can download Cignpost Diagnostics’s back-to-work guide today.